Abstract: This research focused on the effect of value chain management on a firm’s competitive advantage: a case of East Africa Portland Cement Ltd. The background of the study gives an overview of the structure, characteristics, and dwindling performance of the cement industry in East Africa and Kenya, highlighting the key players alongside their individual market share. The study was based on three theories. The value chain theory elaborates on the creation of value through linkages between activities that can be the basis of competitive strategies while, the resource based view and strategic factor markets theory elaborates on the significance of the acquisition and use of key resources by a firm seeking an advantage over its competitors. A descriptive survey research design was applied to gather data. The research targeted a population size of 150 employees of East Africa Portland Cement Ltd based at its head office in Athi River. Stratified random sampling method was used to select an appropriate sample size. A structured questionnaire was employed to collect primary data from respondents. These questionnaires were distributed to 45 employees. Correlation was used to analyze the data collected and descriptive statistics used in presenting it by use of statistical tables and bar graphs. The study revealed that value chain management had a positive effect on the competitive advantage of EAPCC. It further revealed that proper inbound logistics, operational management, outbound logistics management and sales and marketing logistics management influenced the way the company competed with other like institutions. The study recommended improved differentiation of products in order to increase penetration and market share of EAPCC and gain a strong competitive advantage over the competitors.
Keywords: Competitive Advantage, Inbound Logistics Management, Outbound Logistics Management, Value Chain Management.
Title: EFFECT OF VALUE CHAIN MANAGEMENT ON A FIRM’S COMPETITIVE ADVANTAGE: A CASE OF EAST AFRICA PORTLAND CEMENT LTD
Author: Isabelle Nyakerario Nyanaro, Dr. Jared Deya
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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