Abstract: The aim of the study is to know the effectiveness of marketing strategies in the midst of COVID - 19 pandemic in the customers of milktea shops in Molino II of Bacoor City, Cavite. The researchers chose Molino II of Bacoor City in Cavite because it is the province's gateway to Manila, whereby lots of micro-businesses are established, so it's an ideal location for the study. The paper adopted descriptive type of quantitative research design and surveyed (100) one hundred selected participants that was willing to cooperate with this study using google forms. Data collected were analyzed by using statistical methods which are; frequency and percentage, measures of central tendency or mean and chi-square, it is to have a clear conclusion. The result of the survey will reach the objectives of this study. The collected data analysis results including the 4ps; Product, Price, Place and Promotions shows how effective the marketing strategies in the midst pandemic to the said businesses.
Keywords: Marketing Strategies - A strategy for promoting and selling a products or services COVID - 19 - It is an acute respiratory illness in human, it is a virus that can be transmitted through an infected person.
Micro Businesses - A type of a small business 4 Ps - Marketing mix of 4 Ps; Product, Price, Promotion and Place, these are the key factors in terms of marketing products or services.
Title: Effectiveness of Marketing Strategies in the Midst of Pandemic in the Customers of Milk tea Shops in Molino II of Bacoor City Cavite
Author: Ma. Rhodora E. Velasco, Sarah Servano, Princess Joy A. Buenviaje
International Journal of Thesis Projects and Dissertations (IJTPD)
Vol. 10, Issue 2, April 2022 - June 2022
Page No: 16-29
Research Publish Journals
Website: www.researchpublish.com
Published date: 04-June-2022
