Abstract: This study focuses on the usage of technology continues to expand, more and more businesses are turning to social media platforms as a means of promoting their products and services. The objective of this study is to determine the Effectiveness of Social Media Advertisement Towards Customer Engagement of Selected Fast-Food Restaurants in Dasmariñas. This paper uses a descriptive research design and a purposive sampling method. The data gathering procedure was done through an online survey. Majority of the respondents are 21-30 years old, female, for the status single and are in bachelor’s degree.
In relation to the discovery of finding regarding the study, results of the survey showed in terms of the choice of network that most respondents more likely to engage with a fast-food restaurant and purchase the food being advertised if its channel is YouTube. Feedback or review from the product is crucial to customer engagement. The owners of businesses need to consider an alternative approach to promoting their products. The shopping innovation not only gives a large market and a large number of company opportunities, but it also provides a vast number of products and a large number of potential clients.
Keywords: Social Media Advertisement, Fast-Food Restaurants, company opportunities. customer engagement.
Title: Effectiveness of Social Media Advertisement towards Customer Engagement of Selected Fast-Food Restaurants in Dasmariñas
Author: Juntilla, Beatrice Regimae, Castillo, Manolo Jr., Subito, Mike Gabriel, Ms. Princess Joy Buenviaje
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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