Abstract: The current study examined effects of corporate strategic planning on organization performance of commercial banks in Kenya: a case of Kenya commercial bank. The study was guided by four objectives:To determine the influence of organizational culture on organizational performance of Kenya Commercial Bank.To establish the influence of managerial factors on organizational performance of Kenya Commercial bank.To establish the influence of benchmarking on organizational performance of Kenya Commercial Bank. To determine the influence of competitive intelligence of organizational performance of Kenya Commercial Bank. The study was focused on the effects of corporate strategic planning on commercial banks in Kenya on organization performance therefore considering the Headquarters of Kenya Commercial Bank in Nairobi KENCOM House to oversee the other 230 branches. It focused on the senior staff that is the managers and supervisors of the bank and also departmental heads.The study adopted a Descriptive Research Design to support and meet the objectives of the research and used stratified random sampling procedure to select a sample that represented the entire population.Questionnaires were the main research instrument that were used in the study. The fixed choice and open-ended formats of the item were used in developing the questionnaire items. Data was analyzed using both descriptive and inferential statistics. Quantitative data was analyzed through coding in Statistical Package for Social Sciences (SPSS) data editor where inferences were drawn and descriptive statistics like frequencies of responses were used to give the results of the analysis. Data was presented in form of frequency distribution tables, graphs and pie charts that wereused to facilitate description and explanation of the study findings. Qualitative data was summarized in short paragraphs.
Keywords: Corporate, Organization and Performance.
Title: EFFECTS OF CORPORATE STRATEGIC PLANNING ON ORGANIZATIONAL PERFORMANCE OF COMMERCIAL BANKS IN KENYA: A CASE OF KENYA COMMERCIAL BANK
Author: NJUGUNA JULIEANN NJAMBI, DR KEPHA OMBUI
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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