Abstract: India's retail industry is expanding quite quickly. Indian consumers have been attracted in large numbers to retail outlets by the organized retail sector. Retailers continually provide new services to give customers a variety of purchasing options. It is yet unknown, nevertheless, whether or not customers may perceive newer service dimensions favorably. Retail shop architecture has a significant impact on consumer behavior and plays a key role in establishing the brand image. A well-planned store layout has a significant impact on customers' shopping experiences, purchasing decisions, and operational effectiveness. When a customer is unhappy with these components, he or she may go on to another store that provides these components more effectively. Through a thorough analysis of the literature, this article seeks to determine the relationship between retail store layout and consumer purchasing behavior. In order to make specific conclusions for subsequent studies in this area, the article also seeks to identify any research gaps for the topic under investigation.
Keywords: Supermarket, retail store layout, store image, and consumer buying behavior.
Title: EFFECTS OF RETAIL SHOP LAYOUT ON CONSUMER PURCHASING DECISIONS - WITH SPECIAL EMPHASIS ON SELECTED SUPERMARKETS IN BELAGAVI CITY
Author: Dr. Sachindra G R
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 10, Issue 2, October 2022 - March 2023
Page No: 201-207
Research Publish Journals
Website: www.researchpublish.com
Published Date: 15-November-2022
