Abstract: With the rapid set of modernization in commercial products, financial institutions are also not left out from modernizing their business structure. Recent innovation in internet technology has curved the path for a bank to provide customer satisfaction to the customer. One such innovative product in banking is electronic banking (e-banking) that is the prime focus of this paper. Banks began to look at e-banking as a means to replace some of their traditional branch functions. E-banking products/services like ATM and electronic funds transfer were a source of differentiation for banks that utilized them. The fast developments in the technology sector for last two decades enforce the banking sector to introduce E-Banking operation for the sustainable growth and expansion in the competitive environment. E-banking can improve a bank’s efficiency and competitiveness, so that existing and potential customers can benefit from a greater degree of convenience in effecting transactions. This paper helps to understand about E-banking along with their benefits to banks as well as to customers that helps to improve customer satisfaction.
Keywords: E- banking, Customer, Customer-satisfaction, Technology.
Title: Electronic Banking-Curving A New Path of Innovation for Customer Satisfaction in Banking Sector
Author: Dr. B.S SHARMA, PREETI AGGARWAL
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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