ELECTRONIC COMMERCE ADOPTION AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN MURANG’A COUNTY, KENYA

Edwin Mbegera Orori, Josphat Kyalo

Abstract: Small and Medium Enterprises (SMEs) have a lot of potentials when it comes to electronic commerce. There is evidence that SMEs in developing countries, such as Kenya, are reluctant to adopt e-commerce. Failing to reach an acceptable level threshold tends to hinder businesses from realizing the full benefits of technology adoption. The general objective of the study was: to determine the effect of E-commerce adoption and performance of Small and Medium Enterprises in Murang’a county. The Specific Objectives of the study were: To determine effects of computing infrastructure affects and the performance of SMEs in Murang’a County, to assess the influence of ICT computing skills on the performance of SMEs in Murang’a County, to evaluate the effects of information storage on the performance of SMEs in Murang’a County and lastly, to examine the effect of service delivery and the performance of SMEs in Murang’a County. The study established that computing infrastructure, ICT computing skills, availability of information storage and availability of service delivery had a positive and significant influence in profitability, market growth and new customers attracted on the performance on SMEs. The study concludes that with the right operational methods to manage IT infrastructure, performance in the company is improved. Ensuring that the staff have the right set of skills is also vital in enhancing the company’s performance. The use of efficient storage systems, such as digital storage enables easy access of resources and information online, hence enhancing better performance. Ensuring that services are clearly defined and available ensures that customers get what they want at the right time.

Keywords: Computing Infrastructure, ICT Computing Skills, Information Storage, Service Delivery and Performance.

Title: ELECTRONIC COMMERCE ADOPTION AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN MURANG’A COUNTY, KENYA

Author: Edwin Mbegera Orori, Josphat Kyalo

International Journal of Management and Commerce Innovations 

ISSN 2348-7585 (Online)

Research Publish Journals

Vol. 9, Issue 2, October 2021 - March 2022

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ELECTRONIC COMMERCE ADOPTION AND PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN MURANG’A COUNTY, KENYA by Edwin Mbegera Orori, Josphat Kyalo