Abstract: Generation Z, which encompasses those born in the late 1990s through the early 2010s, will soon comprise a significant portion of the workforce. Often referred to as "digital natives," this cohort grew up with ubiquitous access to smartphones, social media, and high-speed internet. Now entering their careers, Gen Z represents an emerging talent pool employers are eager to attract. Given Gen Z's immersed experience with digital technologies, social platforms are essential in their lives. However, their needs and views may differ somewhat compared to previous generations. As such, employers must thoughtfully consider how to engage Gen Z, where they actively interact online.
This study aims to understand strategic social media tactics for appealing to Gen Z job seekers. It will examine how optimizing an employer's online identity and messaging can resonate most effectively with this demographic. Research on cross-generational workplace preferences will provide insight into Gen Z's priorities. Additionally, signaling theory and related frameworks may offer a lens for crafting authentic employer content tailored for Gen Z. Ultimately, this work seeks to provide employers with data-driven guidance on engaging Gen Z entering the workforce through optimized social media strategies.
Keywords: Generation Z, Employer Branding, Strategic social media.
Title: ENHANCING EMPLOYER BRANDING AMONG GENERATION Z THROUGH STRATEGIC SOCIAL MEDIA CAMPAIGNS: CRITICAL REVIEW
Author: Beatrice Chuchu, Dr. Joanes Kyongo
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 11, Issue 4, October 2023 - December 2023
Page No: 488-493
Research Publish Journals
Website: www.researchpublish.com
Published Date: 21-December-2023
