Abstract: The paper ascertains if the theory of planned behavior holds good in the study of student’s intentions towards adopting entrepreneurship as their career. The purpose of the study was predominantly to understand the antecedents leading to the establishment of intent amongst the students pursuing professional and non-professional courses in the university. Influence of demographic variables on the student’s entrepreneurial orientation was ascertained. Findings show that a significant number of students in the sample were found to have positive intention towards entrepreneurship. The findings reflect a significant and positive effect of Behavioral Attitude (BA), Subjective Norm and Perceived Behavioral Control (PBC) on Entrepreneurial Intention (I) to become entrepreneur. There is a significant difference on the basis of course pursued, family occupation, father’s highest qualification and Intention towards entrepreneurship among students in the University. Mother’s highest qualification had no impact on the Intention of student’s becoming entrepreneurs. Male students were found to be more inclined towards entrepreneurship and therefore a significant difference on the basis of gender and intention towards entrepreneurship among students in the University.
Keywords: Entrepreneurial Intention, Behavioral Attitude, Subjective Norms and Perceived Behavioral Control.
Title: ENTREPRENEURSHIP INTENTIONS IN EDUCATED YOUTH: AN ASIAN INSIGHT
Author: MARYAM FOZIA, Prof. AYESHA FAROOQ
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
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