Abstract: Online marketing has come up with the most revolutionary aspects in all formats of life. The same is true about consumers and service providers as well. Internet blogs currently is the biggest searching tools through which billion of consumers nowadays buying and browsing different products and services all over the globe. Many consumers prefer online blogs for searching different kinds of products and information. This current study takes into account consumers’ familiarity with the online blog marketing activities and their behavior and intentions response towards to the online marketing. The key methodology for this study was primary research. Distribution of the Questionnaires was the key mode of the Primary Research. The questionnaires were distributed among the consumers and service providers of different bands buyers of Islamabad and Rawalpindi Pakistan. The responses of the consumers were primarily analyzed with the help of the Comparative Mean and through ANOVA analysis. The results included consumer’s favorable and unfavorable responses. The significant study demonstrates that there are a few genuine region of sympathy toward the website and shopper recognition. The discovering additionally shows that the vast majority of the respondents give more contemplation to the significance of sites notice. It is clear that the respondent concurs with notice identified with their leisure activities, online journals they get a kick out of the chance to analyze sites. Also the organization assembles data about online clients with a specific end goal to redo commercial on websites, the said discoveries is survey is dependent upon sex and distinctive age bunches.
Keywords: Blogs, HTML Language, Showcasing, PPC, Web Journals.
Title: Evaluating Consumer Attitude, Behavior and Intentions towards Online Marketing in Pakistan
Author: Zikria Mian
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
