Abstract: Blue Ocean Strategy remains the most defining work in Strategic Management. The Researchers of blue ocean strategy are convinced that the only way to win the competition is stop trying to win the competition! Instead of entering into a bloody competition of the Red Ocean, enter the infinite market space of the Blue Ocean and try to create new demands. This paper is third in the series of such attempt through the establishment of the Fazlani Academy of Business Sciences in Mumbai.
Having established the said Business School, the authors believe that the immense potential in such a model needs to be explored and size of the Blue Ocean can be increased manifold. FABS has now acquired an image of an institute that works in myriad different ways to improve the student across all facets and delivers value.
The COVID times have provided with an opportunity for this model to quickly take off into a collaborative one, with universities, corporates and aggregators to forming strong platform for offering a solution to the offline and online debate.
The authors have personally experienced the strategic development of this from the conceptual stage and have seen the application and refining of the concept in successfully establishing and growing a Business School, and now taking the same to the next level.
Keywords: Blue Ocean, FABS, Talentedge.
Title: Expanding Size of an Educational Blue Ocean: Scoring during the COVID Times
Author: Upadhyaya S, Choudhary S, Ahad A
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
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