Abstract: This research endeavors to propose a model aimed at bolstering the adoption of m-learning services in developing nations, with a specific focus on Jordanian university students. The study aims to delve into their acceptance of m-learning services, specifically examining their intention to use and continued usage intention. By doing so, the proposed model seeks to illuminate the factors influencing the adoption of m-learning services in Jordan. The primary objective is to explore how Effort Expectancy (EE), Facilitating Condition (FC), Performance Expectancy (PE), Social Influence (SI), Cultural Factors (CF), Quality of Service (QoS), and Student Readiness (SR) impact the Usage Behavior (UB) of m-learning services. Identifying these influential factors is crucial for mitigating resistance among students towards adopting m-learning systems. Employing a quantitative research methodology, this study utilizes numerical measurement and analysis to investigate the factors influencing acceptance. The findings contribute practically to addressing the research problem of student acceptance of m-learning. Descriptive statistics reveal that respondents possess expertise and significant experience in utilizing m-learning in Jordan. Moreover, the study provides insights from the Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis, which encompasses hypothesis testing, measurement model evaluation, and structural model assessment. These findings offer valuable insights into the determinants of m-learning acceptance among Jordanian university students, thereby informing strategies to enhance the utilization of m-learning services in the region.
Keywords: m-learning services, developing nations, Social Influence (SI), Cultural Factors (CF), m-learning systems.
Title: Exploring Drivers of Mobile Learning Adoption among Universities Students in Jordan
Author: LANA YASIN AHMAD AL AESA, Assoc.Prof. Dr. Najeeb Abbas Al-Sammarraie
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
Vol. 12, Issue 2, April 2024 - June 2024
Page No: 15-25
Research Publish Journals
Website: www.researchpublish.com
Published Date: 29-April-2024
