Abstract: Covid 19 pandemic has had a big impact on the Fast-food industry resulting in various problems in the fast-food industry. And because of the government, implementation of Enhanced Community Quarantine fast-food industries' operations is become limited from 100% operation down to 50%, and it depends on the level of the Community Quarantine because this implementation helps to reduce the number of covid 19 cases in the Philippines and to ensure the safety of the employees and customers. But it results in a huge negative impact on the Fast-Food industry because they need to spend money on safety equipment. Therefore, we decided to conduct this study to help future businesses and provide information and guidance on Covid 19 pandemic to survive various problems. To gather information to help the future, the researchers are using a qualitative paradigm method based on the purpose of the study. That the characteristics aim to collect data answers based on the survey and interview reviews of the participants and the researcher also expanded the framework by adding Community Quarantine which is also the mediator variable. The data that is going to collect is to respond to the demographic profile of the participants such as company name, position, expertise, and location of the company.
Keywords: Covid 19 pandemic, Fast-food industry, Business Survival Strategies, company.
Title: Exploring Fast Food Restaurants’ Business Survival Strategies during Covid-19 Pandemic
Author: Princess Deza C. Estrada, Princess Sarah R. Ramada, Rhealin Serrano, Mr. Federico Abut
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Vol. 10, Issue 2, October 2022 - March 2023
Page No: 435-440
Research Publish Journals
Website: www.researchpublish.com
Published Date: 11-March-2023
