Abstract: The technology dissemination in agriculture depends on several factors. The article states about diffusion studies conducted at various parts of the world. Rogerian theory analysed about the various factors affecting adoption and is considered as pioneering work in the field of diffusion studies. Farmers adopt a technology if it is compatible with their condition. Education, social participation and information communication technology are the major factors affecting adoption of technology. The extension agencies should adopt location-specific technology.
Keywords: Extension, Diffusion, Technology, Adoption.
Title: FACTORS AFFECTING DIFFUSION OF TECHNOLOGY IN AGRICULTURAL EXTENSION
Author: RADHIKA KRISHNAN
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
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