Abstract: This study investigates the factors that significantly affect the acceptance e-banking in Jordan. These factors were Service Quality, Culture and Unified theory of acceptance and use of technology (UTAUT) Characteristics. This study adopted the deductive approach to reach its objectives. It presents a theoretical framework for the construction of hypotheses. The hypotheses were tested to obtain the findings that may be generalized afterwards. 30 students from different universities in Jordan participated in this study. After reviewing several related studies, the Likert five- point scale questionnaire was constructed for gathering the required data, which were then analyzed using the SPSS software.
Keywords: Service Quality, Culture, Unified theory of acceptance and use of technology (UTAUT).
Title: FACTORS AFFECTS THE USE OF E-BANKING SERVICES AMONG JORDANIAN UNIVERSITY STUDENTS
Author: Mosab Tayseer Al-Rashdan, Ismail Bin Rejab, Mohammad Mahmoud Alzubi
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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