Abstract: The concept of quick service and fast food sector is rapidly growing across the boundaries. Further, this sector has witnessed a considerable growth in last decade. Now it has become a trend for eating out due to various factors such as advancement of technology, working women culture, working in shifts and eating out saves time (Goyal & Singh, 2007). India is also started following the concept of fast food or quick service restaurants. A report presented by National Restaurant Association of India (NRAI, 2016), showed that food service sector is expected to contribute 2.1% to total GDP with 10 percent Combined Annual Growth Rate (CAGR) by 2021. The present study focuses on the various factors or reason which facilitate the growth of fast food or quick service outlets in India.
Keywords: Fast food sector, Quick service restaurants, Menu Diversification, Urbanization, Lifestyle.
Title: Factors Facilitating the Growth of Fast Food Sector in India: An Exploratory Study
Author: Mr. Ajay Ratewal
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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