Abstract: The objective of the study is (1) To identify the factors influencing consumer’s buying decision making behavior on Samsung Mobile Devices form VIP Mobile Sales and Services Co., Ltd. in Yangon, (2) To investigate the differences of personal factors that influence consumer’s buying decision-making behavior on Samsung Mobile Devices from VIP Mobile Sales and Services Co., Ltd. in Yangon, (3) To investigate the difference of marketing mixes factors that influence consumer’s buying decision making behavior Samsung Mobile Devices from VIP Mobile Sales and Services Co., Ltd. in Yangon.The research methodology that was used adapted the quantitative approaches through survey questionnaires in order to collect the information from the respondents. The researcher designed the survey based on the conceptual framework. Moreover, this study collected data from 175 samples from representatives of the prospective consumers who buy Samsung cell phone from VIP Mobile Sales & Services in Yangon.
Keywords: Decision making behavior, Samsung Mobile Devices, VIP Mobile Sales and Services Co., Ltd.
TITLE: Factors Influencing Consumer’s Buying Decision Making Behavior on Samsung Mobile Devises from VIP Mobile Sales & Services Co., Ltd. in Yangon
AUTHOR: Nang Phaung Kham
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
