Abstract: With the introduction of Islamic Banking in many countries, researches are being done in order to evaluate what various reasons are leading towards growth of Islamic banking across the globe. The following research paper is based on a similar thought but with a different perspective. The purpose of this study is to find out the approach of the people related to the factors that are influencing them for the adoption of Islamic Banking in Pakistan. Therefore, two methods were chosen in order to conduct this research, one being qualitative method and the other is quantitative method. A questionnaire was developed consisting of 26 questions to acknowledge people about Islamic Banking as well as gathering their reviews. This survey is carried out in Karachi; about 135 responses were received from the subsequent questionnaire. The analysis includes reliability analysis, factor analysis, regression analysis and T-Tests. The results have shown that people living in Karachi whether Muslims or non-Muslims all are being influenced by Islamic banking. The main factor is behavioral intention of people to use Islamic banking in future. However, it can be recommended that Islamic Banking must arrange for more and more awareness programs and other activities which will give its positive impact on the people.
Keywords: Islamic Banking (IB), Religion (R), Information about Islamic Banking (IIB), Social Influences (SI), Relative Advantage (RA), Behavioral Intention to Use (BI).
Title: FACTORS INFLUENCING CUSTOMERS TO OPT FOR ISLAMIC BANKING
Author: Bushra Feroz, Dr. Danish Ahmed Siddiqui
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
