Abstract: In the last decade, the issue of sustainability has become very critical worldwide for governments and business alike. This has seen an increased uptake of CSR activities by many organizations in the areas of environmental, social and economics as marked by increased expenditure in implementation of CSR programs in an effort to contribute to the sustainability agenda. However, most of the CSR programs adopted by organizations are not sustainable.This study therefore aimed at providing a predictive mechanism of the various influences namely, decision drivers, internal inhibitors, foundational enablers and external influences of implementation of sustainable CSR practices in organizations through a case study approach of KenGen one of the key players in the energy sector of Kenya. Data was collected through use of questionnairs and interviews and analysed both quantitatively and qualitatively. The findings of this study established a correlation value of 0.775 which indicates that there exists a positive relationship between the various influences and implementation of sustainable CSR practices which depicts that the regression model that was used was significant at 95% confidence level. It was further found out that negative influences such as internal inhibitors sap out the power of positive forces on implementation of sustainable CSR practices. It was recommended that the selection, adoption and implementation of CSR projects should be guided by the need to implement highly impactful projects through consideration of how the various factors influence their implementation. Future research should extend the findings of this study and provide more pointed, practical advice to managers on how to implement sustainable CSR practices, given its vital importance to the welfare of both business and society in other comparitive studies on organizations in the same industry as well as other industries.
Keywords: Sustainable practices, Corporate Social Responsibility, decision drivers, foundational enablers, inhibitors, external influences.
Title: Factors Influencing Implementation of Sustainable Corporate Social Responsibility Practices in the Energy Sector in Kenya: A Case Study of Kenya Electricity Generating Company
Author: Dorcas A. Gekonge, Dr. Mary Kamaara
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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