Abstract: This study analyses the effects of attitude factors, subjective norms, and control of the behavior of rice farmers' desire to comply with pesticide regulations. As stated in the planned behavior theory, farmer intentions are influenced not only by their attitudes but also by subjective norms and behavior control factors. The results show that the relative importance of attitude, subjective norm, and behavior control might vary according to farmer's strategy regarding the agricultural activity and the type of pesticide they use. The socioeconomic background factor of rice farmers is an important variable affecting compliance intentions. Furthermore, the level of education and training will take part as two critical variables in establishing the intention of pesticide handling with the correct technique. This study shows the importance of training to rice farmers to improve their compliance with pesticide regulations.
Keywords: Intention, compliance, pesticides, Malaysia.
Title: FACTORS INFLUENCING INTENTION TO COMPLY WITH THE PESTICIDES REGULATION AMONG RICE FARMERS
Author: Norashikin Baharom, Jamal Ali, Fazli Shah Abd Aziz
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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