Abstract: The aim of this study was explore the factors influencing the use of mobile banking in Kenya based on Mkesho in Bungoma County. The study adopted a descriptive research design. The population of study consisted of all the customers of Equity bank in Bungoma County. The sample size of this study was 50 individuals determined using simple sampling. This represents 10% of the total number of respondents’ targeted. Primary data was collected using semi structured questionnaires containing closed questions. The quantitative data was analyzed using descriptive statistics. In addition the study used logistic model to uncover predictive relationships between a set of independent variables and the dependable variable. From the research results, risk was found to be negatively affecting usage of mobile banking. Amongst the customer’s greatest risk in using mobile banking was security or privacy risk. Financial cost was also found to be negatively influencing usage of mobile banking which was related to short-time debt.
Keywords: risk, financial cost, usage.
Title: Factors Influencing the Use of Mobile Banking in Kenya, the Case of M-KESHO in BUNGOMA County
Author: EDWIN OPILI, DR. MUTURI Willy
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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