Abstract: Fashion trend forecasting (FTF) is indeed a crucial aspect of the textile, apparel, and retail industries. The dynamic nature of the fashion industry, characterized by rapid changes in consumer preferences, makes accurate trend forecasting vital for the success of companies in this sector. Trend forecasters play a pivotal role in providing manufacturers, brand managers, and retailers with essential information about upcoming styles, fabrics, patterns, and colors that will be in demand. The fashion industry is highly time-dependent, with trends evolving rapidly. Forecasters must stay ahead of these changes, providing accurate and timely predictions to enable companies to adjust their strategies and production plans accordingly. The purpose of this study was to examine the state of the FTF industry and to gain insights into the changing landscape, challenges, and opportunities faced by the industry
Keywords: fashion Trend analysis, forecasting, Technology.
Title: Fashion Trend Forecasting in the Fashion Industry-A Review
Author: CHETNA ARORA
International Journal of Interdisciplinary Research and Innovations
ISSN 2348-1218 (print), ISSN 2348-1226 (online)
Vol. 12, Issue 1, January 2024 - March 2024
Page No: 8-11
Research Publish Journals
Website: www.researchpublish.com
Published Date: 10-February-2024
