Abstract: In December of 2019, the world was hit by a deadly virus-Covid 19. To contain its spread, many countries locked down economies which resulted into an economic crisis. This has created challenges for micro and small enterprises triggering disruptions which pose threats to business resilience. It was conceptualized that alliance orientation mediated by competitive advantage promotes firm resilience. Using structural equations modeling, responses from 308 business operators from Uganda owning micro and small enterprises under alliances where analyzed. Results from the study indicated that there is a positive relationship between alliance orientation and competitive advantage of a firm. Additionally findings revealed that there is a positive relationship between competitive advantage and firm resilience. The study findings also indicated that competitive advantage plays a positive mediating role on the relationship between alliance orientation and firm resilience. However study findings indicated that alliance orientation doesn’t directly influence on firm resilience.
Keywords: Covid 19, economic crisis, firm resilience, alliance orientation, competitive advantage.
Title: FIRM RESILIENCE TO AN ECONOMIC CRISIS AMONG MICRO AND SMALL ENTERPRISES IN EMERGING ECONOMIES: A RESPONSE TO EFFECTS OF COVID 19
Author: Kintu Gerald Joseph
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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