Abstract: This paper is an outcome of brainstorming on fitness and survival in the competitive market. The paper is drafted based on the numerous surveys, which were carried out studying the modern market and the customer behavior. The main objective of this study is to provide insight on how to be successful in a competitive market, how to understand the consumer’s behavior, how to establish an identity for their product and how to spot a gap in the market.
Keywords: market gaps, competitive market, product line, and brand identity.
Title: Fitness and Survival in the Competitive Market
Author: M. Abirami
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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