Abstract: The Binondo (Chinatown), Manila is regarded as a food tourist site in which the tourist site offers authentic foods with a mix of Chinese and Filipino influence, the area also boasts other heritage sites such as the Binondo Church, Sta. Cruz Church, Jones Bridge and the Chinese-Filipino Friendship arch. The study explores the foreign experience in Binondo, Manila using secondary data gathering on online review website which is the TripAdvisor the researchers use review which is 5 years ago which range from 2015 to 2019 and 2020. There are a total of 104 respondents in which the reviews are used to analyze both quantitative and qualitatively. The result shows that that most of the foreign tourist experience in visiting Binondo is very good and the result shows that consistently the ratings of the foreign tourist improved every year. While the online reviews indicated that the themed for excellent online review is the place and the culture and traditions involved around it which includes the food, for average it is the authenticity of the area and the accessibility of the area and the maintenance of the old structures, while terrible review suggest mostly the place is overcrowded, heavy traffic and lack of parking space and lastly the poor review suggest security concerns and cleanliness of the place.
Keywords: Binondo, Chinatown, Experience, Foreign, Tourist.
Title: FOREIGN EXPERIENCE IN BINONDO (CHINATOWN), MANILA AS A FOOD TOURIST SITE
Author: Wong, Kiara Beatriz B., Salazar, Jeian Marie Arzei C., Dr. Jimford Tabuyo
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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