Abstract: The main aim of this research paper is to study the broad concept of global marketing. This paper will also focus on what can and cannot be classified into global marketing and the importance of it. Apart from all these topics, the factors that affect the marketing activities at the global level are also explained.
This paper will show that the marketing done at a global level has a lot more dimensions as compared to domestic marketing. A lot more factors have to considered as the area to be covered is bigger and consists of a larger variety of cultures, products, economies and trade barriers, etc. Companies also have to consider the communal differences, religious beliefs and the laws of the countries in which they plan to market their products. Due to all these factors and differences, it becomes very clear for the companies that the strategies they have implemented in one country may not work in another country. Considering everything, it becomes very clear that marketing is one of the most crucial activities for a company and its success whether in the domestic market or the global market.
Title: GLOBAL MARKETING: WHAT ALL IT CONSISTS OF, ITS IMPORTANCE AND THE FACTORS AFFECTING IT
Author: Raghav Baweja, Ronit Bose, Sharad Mahajan, Anshika Chugh
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
Research Publish Journals
