Abstract: With global warming suddenly emerging as a mainstream policy concern, businesses are finding that ‘sustainability’ is rapidly transforming from a fringe ‘feel-good’ issue into as exigent agenda item requiring focused, top-level action. The past year has seen companies across a wide range of industries virtually race to adopt and implement environmental policies, as market forces compelling action outpace regulatory requirements. And with standards of corporate accountability changing almost as rapidly, stakeholders and other constituencies are demanding that firm recognize and act on issues far removed from their core business lines including the environment. As a major user of natural resources, the real estate sector stands as a focus of global efforts to reduce the “carbon footprint” of economic activities. Here, too, the movement to green policies seems to have gained traction with startling speed, though in reality, the forces propelling the “greening” of real estate have been mounting for at least a decade. Some real estate practitioners have long advocated greener approaches to how and where property is developed and operated, but a new paradigm seems to have reached a critical mass of awareness and action just in the past year. Industry publications, conferences and popular press are suddenly filled with accounts of how developers can and are producing more environmentally-friendly “high performance” buildings. The near ubiquitous motto: “green is green” (i.e., environmentally-friendly policies can be profitable). While the residential green building market is rapidly growing and maturing, much remains to be understood about the dynamics of key market elements, the most likely buyer characteristics and preferences, and the most effective marketing and sales strategies. Through our research, we are trying to understand the prevalent green building investments in real estate and in developments for green buildings by finding the green in real estate, green building trends, factors driving green building investments, factors limiting green building investments, market opportunities, risks and strategic considerations.
Keywords: Sustainability, carbon footprint, greening.
Title: Green Investments In Indian Real Estate
Author: Pooja Wagh, Prajakta Shete
International Journal of Civil and Structural Engineering Research
ISSN 2348-7607 (Online)
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