Abstract: In this paper we have tried to examine the present condition of hypothetical learning about guerrilla advertising and show essential ideas and contemplations in this specific field. Also, it proposes ways for the future examination. This could give significant material to both the promoting researchers also, showcasing chiefs or administrators.
Keywords: Guerrilla Advertising, Essential Ideas and Contemplations, Hypothetical Learning.
Title: Guerrilla Advertising Concept and Further Research Possibilities
Author: Chaitali Bajaj, Keshav Jalan, Vishakha Agrawal
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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