Abstract: South Korean society in the twenty-first century is renowned for its vibrant popular culture, known as the Hallyu or Korean Wave, which has significantly influenced global audiences. Korea has the right and responsibility to further cultivate its culture in the future due to its positive impact through peaceful soft power rather than aggressive means. Hallyu's soft power has been revealed inwardly and displayed outwardly, effectively broadening people's emotions and perceptions through highly adaptable and gentle communication abilities and talents. This force has successfully showcased Korea's appealing and high-quality pop culture on a global scale. This research aims to assess the worldwide influence of contemporary Hallyu through the lens of Joseph Nye's socio-cultural historical perspective. We will contend that cultural impact can surpass a nation's geopolitical and military capacities.
Keywords: Hallyu, Hangul, K-food, popular culture, South Korea.
Title: HALLYU FROM THE PERSPECTIVE OF SOCIO-CULTURAL-INTELLECTUAL IMPLICATIONS
Author: Soo-Young Jeong, Dr. Jun-Ki Chung
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 12, Issue 1, January 2024 - March 2024
Page No: 167-176
Research Publish Journals
Website: www.researchpublish.com
Published Date: 27-February-2024
