Abstract: The study conceptualized a relationship between firm characteristics and performance of law firms in Kenya and the role played by industry structure and strategy in the relationship. Firm characteristics have been posited to influence performance. However, there is observed lack of consensus with regard to this position, hence the need for more empirical explanation. The role of industry structure and strategy in the relationship between firm characteristics and performance has not received conclusive empirical backing. The study was contextualized in law firms in Kenya in which these variables have not been empirically tested. The study was guided by resource based theory, the institutional theory and industrial organizational economics theory. Through a cross-sectional descriptive survey, data was obtained using a semi-structured questionnaire. The questionnaire was administered to a sample of 379 law firms spread across the country. Hypothesis formulated was tested using multivariate regression analysis. The findings show that industry structure and strategy were both found to have statistically significant moderating and intervening effect respectively on the relationship between firm characteristics and performance of law firms in Kenya. The study contributes to knowledge in the field of strategic management by using the findings of this study to monitor the crucial performance drivers in their law firms
Keywords: Firm characteristics, Industry Structure, Firm Strategy, Firm Performance, Law firms in Kenya.
Title: HOW INDUSTRY STRUCTURE AND STRATEGY AFFECT FIRM CHARACTERISTICS AND PERFORMANCE OF LAW FIRMS: KENYAN PERSPECTIVE
Author: Nyaberi, Justry P. Lumumba
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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