Abstract: This Study focuses on the impact of Covid 19 Pandemic on Filipino passenger’s cruise intention. The purpose of the study is to identify what are the factors affecting the passenger’s intention to cruise in reference to the health protocols set by CLIA or Cruise Lines International Association. To identify whether these factors vary depending on the respondents’ demographic profile, a 4-point Likert scale is used in the research questionnaire to be answered by the target respondents which are Filipino who has cruise experience with the age range of 21 years old and above. The research questionnaire determines if there are significant difference between the passenger’s intention to cruise during pandemic and the respondents profile based on its variables. With a total of 97 respondents, the results show the respondent’s demographic profile and determine whether age, gender, marital status, monthly income, educational attainment and number of cruise experience has significant differences in passenger’s intention to cruise. The findings also suggest what strategies can be proposed to attract Filipino cruise ship passengers amidst COVID-19. The study identified that the only demographic profile of respondents that shows a significant difference in their intention to cruise are people of 21 – 27 years old on onboard procedure, people who are married and post graduate degrees. The study also identified that health protocols set by cruise industry like Embarkation & testing, Onboard procedures, Medical & public health response and Shore excursions has greatly affected the passenger’s intention to cruise.
Keywords: Cruise Ships, Impact of Covid 19 Pandemic, Intention to cruise, Health protocols.
Title: IMPACT OF COVID-19 PANDEMIC ON FILIPINO PASSENGERS’ CRUISE INTENTION
Author: Formarejo Lance Ivan B, Omandac Kyle Benson L., Ms. Irma B. Gatdula
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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