Abstract: This study established the impact of customer wellbeing on performance of Supermarkets in Kenya. Most of the studies which have been done on Performance of firms have not fully explained if at all Customer wellbeing is a factor affecting performance either in one way or another. However, this paper indicates the impact in which customer wellbeing contributes to the performance of supermarkets in Kenya. The key methodology for this study was primary research through the administration of Questionnaires which was the key mode of the Primary Research. The questionnaires were distributed among the Managers, employees and customers of Supermarkets in Kenya. Responses were analysed with the help of Statistical Package for Social Scientists and through Regression analysis. The study made the following recommendations that supermarkets should carry out extensive promotion of education of customers about products and their use. The study recommends that further studies should be carried out to analyse the impact of corporate social responsibility on economic growth in Kenya.
Keywords: Customers, performance, Supermarkets, Customer wellbeing, Customer loyalty.
Title: Impact of Customer Well Being on Performance of Supermarkets in Kenya
Author: Cheptum Florence Jemutai, Dr. Tarus Benjamin K Dr. Otuya Robert Ingabo
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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