Abstract: Mass media is a powerful influence in the present go of life. Starting from book to internet it was catalytic action to the wide population. Mass media the forum pillar of democracy plays pivotal role in upkeep ling the socio-political system of a country sound and treating due to the advancement of information and communication technology (ICT), the role of mass media has been multiplied to a higher order.
Media touch the remotest village and unfolds the irony behind the science. Mass media really connects the whole universe with a noble mission to share the sorrows and sufferings pains and strains success stories of the society. It always, if properly mange, takes a vital part in political affairs.
Title: Impact of the Media in Rural Development
Author: Dr. Pisal Anita Sambhaji
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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