Abstract: Customer satisfaction is one of the major concern today. Especially in the automobile industry. While analysing the issue, the economists believe that the customers are unsatisfied due to the total quality management (TQM) failure. This paper investigated the impact of Total Quality Management on customer satisfaction of automobile industry for sustainable development in the companies. In all the Research findings in connection with customer satisfaction and total quality management is always controversy. In this article it is focused on the impact of total quality management on customer satisfaction in automobile industry of India.
Keywords: Total quality management, Customer satisfaction, Aftersales service, Service quality, Servqual.
Title: Impact of Total Quality Management on Customer Satisfaction
Author: FAZEEN RASHEED A K
International Journal of Management and Commerce Innovations,
ISSN 2348-7585 (Online)
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