Abstract: Personality includes a number of virtuous qualities and traits that reflect in a person as a good impression. It can be said that a person having smart look, attractive face, polite in nature, courteous, eticate, and very practical in life is known as an impressive person. And the process by which individuals attempt to control the impression others form of them is called impression management (IM). IM is required to whom who needs to face an interview, have a rapid promotion in job, enhancement of salary and need to prove himself a good representative in the marketing job. Some of the features of IM are conformity, favors, excuses, apologies, self-promotion, enhancement, flattery, and exemplification etc. These all boost up the impression and play a vital role to make a successful applicant, employee and an administrator in service sector and corporate world.
Keywords: impression, attractive face, polite in nature, service sector, corporate world.
Title: Impression Management
Author: Dr. Dilip Roy
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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