Abstract: The world over retail sector has been growing rapidly with increasing sophistication and modernisation of the life‐style of households and individuals and also with increasing globalisation of trade. However the Indian retail sector is under invested and has been facing the problem of backend infrastructure. There are lots of gaps in the supply chain. Foreign direct investment (FDI) has the huge impact on the economic performance of any country. Indian market is the third largest emerging market economy in the world .The retail sector contributes to more than 10% of India’s GDP and gives employment to around 40 million people in India. This paper deals with the objectives of analysing the current scenario of retailing in India and the rationale behind allowing FDI in retail sector along with its benefits to the economy. The data has been collected from the secondary sources. The paper concluded that FDI had a positive impact which has helped the overall development of the economy.
Keywords: Foreign direct investment (FDI), Lucrative Destination.
Title: India as a Lucrative Destination for FDI in Retail
Author: Dr. Deepti Narang, Tanvi
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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