Abstract: The research aims to examine the effect of career motivation and perceptions cost of education on student interest in taking master’s degree Accounting. The population in this study were all 289 students of regular accounting students at the Faculty of Economics and Business, Udayana University. The sampling technique used was purposive sampling method and method collecting data used a survey with a number of samples determined was 168 samples. The data analysis technique used is multiple linear regression analysis. The results of the analysis show that career motivation has a positive effect on student interest in taking Master’s Degree in Accounting education, while perceptions of cost of education have a negative effect on student interest in attending Master’s Degree of Accounting education at the Faculty of Economics and Business, Udayana University.
Keywords: Career Motivation, Perceived cost of education, Student Interest.
Title: Influence of Career Motivation and Perceptions Cost of Education on Students' Interest in Taking Master’s Degree in Accounting
Author: I Gusti Ngurah Agung Dananjaya, Ni Ketut Rasmini, I Gde Ary Wirajaya, I Gusti Ayu Eka Damayanthi
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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