Abstract: The Main objective of this study was to determine the influence of corporate governance on competitiveness among the retail supermarkets in Nairobi, Kenya. Census survey was used to collect data from the respondents. Census was used as the target population of middle level managers; junior level managers and senior level managers. The total target population was 90. A total of 71 respondents were used as the sample size for the study. Primary and secondary data were used. While self-administered questionnaires and interview guides were used to collect primary data, the study reviewed the previous evaluation reports to seek the secondary data on competitiveness. The study used two regression models. The results of this study are to benefit policy makers, managers, administrators, entrepreneurs, consultants, scholars and trainers involved in strategic management. This study tested the null hypotheses that corporate governance has no significant influence on the competitiveness of retail supermarkets in Nairobi Kenya. The questionnaire was tested for validity and reliability. Quantitative and qualitative techniques were used to analyze the collected data with the assistance of Statistical Package for Social Sciences (SPSS) software. The study findings suggest that corporate government significantly contributes to supermarket competitiveness in Kenya. The study recommends that supermarkets should seek to increase geographical expansion as it holds significant benefits in competitive advantages; the government and other supermarket developmental organizations should formulate corporate governance standards and principles that are exclusive to supermarkets in order to improve compliance.
Keywords: Corporate Governance, Competitiveness, Competitive Advantage, Retail Supermarkets.
Title: INFLUENCE OF CORPORATE GOVERNANCE ON COMPETITIVENESS AMONG RETAIL SUPERMARKETS IN KENYA
Author: Peace Tusasirwe, Antony Sije
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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