Abstract: In Kenya, in the pharmaceutical manufacturing sector, for the last 7 years, the performance of many firms remains a significant challenge with the entrance of many competitors in the industry. The decline in firm performances can be attributed to the application of distribution management systems. In over 50% of pharmaceutical manufacturing firms in Kenya, distribution management costs comprise over 25% of the total cost of sales, and these costs continue rising leading to declined firms performance. The main objective of this study is to examine the influence of distribution management on the performance of pharmaceutical manufacturing firms in Kenya. The specific goals include examining the effect of information communication technology, customer and supplier relationships, use of inventory management, and manufacturing planning on the performance of pharmaceutical manufacturing firms in Kenya. A descriptive research design was used in the process of data collection. The targeted population included 5 selected manufacturing pharmaceutical firms in Nairobi County as well as 310 employees. To choose the 175 respondents the study utilized the stratified random sampling so that to ensure that there was equal representation. The issuance of questionnaires supported the process of data collection. The reliability of these questionnaires was determined through a pilot study. The processes of data analysis and presentation involved the use of both inferential and descriptive statistics to conduct an analysis of the data collected and present the results using charts and tables.
Keywords: Distribution, Supplier and Customer Relationship, Inventory management.
Title: Influence of Distribution Management on Performance of Pharmaceutical Manufacturing Firms in Kenya
Author: Mugwe Hope Nyambura
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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