Abstract: The chief intent of this study was to decide the bearing of dynamic capabilities on the sustainable competitive advantageof Kenyan commercial banks. The precise intents of the analysis were to institute the inspiration of resource integration on the sustainable competitive advantageof commercial banks in Kenya, To examine the influence of competence building on the sustainable competitive advantageof commercial banks in Kenya, To find out how resource configuration influence sustainable competitive advantageof commercial banks in Kenya and to assess the influence of resource deployment on the sustainable competitive advantageof commercial banks in Kenya. This inquiry embraced a descriptive research design. The focus populace was all the 42 listed commercial banks, where three representatives from each bank were selected, each from the corporate, retail, and marketing, giving a target of 126. A sample of 95 was selected with the aid of the Krejcie and Morgan formula. The inquiry used both first-hand and secondary data. The use of questionnaires collected primary data. Secondary data was assembled with the help of a secondary data assembling form. The interviewees were given two weeks to fill out the questionnaires, and then they were collected for cleaning, coding, and analysis. The collected data was scrutinized with the aid of SPSS software version 28. Data were scrutinized for descriptive and inferential statistics. Data results were offered in the form of bar graphs and tables. Data results found out that Resource integration, Resource configuration, and Resource Deployment significantly and positively affect the sustainable economic benefits of commercial banks in Kenya. In addition, Competence building significantly and positively affects the sustainable economic benefits of commercial banks in Kenya. The exploration suggests that commercial banks embrace resource integration, resource configuration, Resource deployment, and competence building in their operations to increase their economic benefits in the market.
Keywords: Resource Integration, Competence Building, Resource Configuration, Resource Deployment, Sustainable Competitive Advantage.
Title: INFLUENCE OF DYNAMIC CAPABILITIES ON SUSTAINABLE COMPETITIVE ADVANTAGE OF KENYAN COMMERCIAL BANKS
Author: Robert Kimanzi Muinde, Jared Deya
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 10, Issue 2, April 2022 - June 2022
Page No: 346-360
Research Publish Journals
Website: www.researchpublish.com
Published Date: 25-May-2022
