Abstract: The study sort to establish the influence of electricity government policy on small businesses in Obunga Informal settlements in Kisumu Kenya. Diffusion Innovation Theory and Social Influence Theory were selected to anchor the study. This study employed the descriptive survey research design. The scope of this research is to use content analysis as a research tool for studying electrification, in order to support their efforts for a steady flow of investors. The sample size of the survey, n=376, which is stratified, gives a wide variety of answers, used for an expanded analysis. The findings offer implications for managers concerning investment priorities, product differentiation and marketing actions. The limited use of this approach in this kind of destinations makes this study a contribution to the research field. According to the Kenya Power, the company sought to benefit from the displacements of illegal electricity vendors in informal settlements, resulting to reduction of commercial losses partly attributed to illegal connections that perpetuate electrocutions and slum fires. The study sought views from the business owners and managers of Food vendors and hotels, retail shops & minimarkets, health providers and pharmacies, entertainment spots, fuel providers, cosmetics, beauty and boutique. The study used questionnaires that were researcher administrated, they comprised closed-end and open-end questions. The closed-end questions captured the demographic data whereas the open-end questions captured the respondent’s opinions about advantages, disadvantages and suggestions for improvements. 376 questionnaires were administered in which as Mugenda and Mugenda (2003) recommends, 10% to get a random sample size of the users of slum electricity used in businesses was applied. The observation helped to obtain information from direct observation on the field with regards types of electricity use. Numerical data analysis was done using SPSS version 20. Descriptive statistics such as mean, mode and percentages were calculated. For inferences, correlation coefficient was calculated. Conventional content analysis was used to analyze narrative data. The study findings indicated that there was a weak positive correlation between stakeholders’ use of electricity policies in place by government and implementation in the Obunga Slum area, of Kisumu County in Kenya.
Keywords: Diversity, Grid Power, Informal settlements, Small and Micro Enterprises.
Title: INFLUENCE OF ELECTRICITY GOVERNMENT POLICY ON SMALL BUSINESSES IN OBUNGA INFORMAL SETTLEMENTS, KISUMU COUNTY, KENYA
Author: EMMA ANYANGO OBONYO, Prof. Fredrick Mvumbi
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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