Abstract: The mobile services sector in Kenya has become one of the most robust industries in Kenya. However, this industry has witnessed an extremely skewed competitive position among its three licensed mobile service providers. The study used explanatory variables drawn from reviewed literatures’ to create a conceptual framework on influence of entrepreneurial orientation on competitive advantage so as to determine to what extent this skewed competitive position was being influenced by entrepreneurial orientation. A sample size n=291 was obtained from a systematic random sample of customers visiting mobile service providers’ customer service centers in Nairobi through a cross-sectional survey. A firm’s perceived entrepreneurial orientation and competitive advantage was measured using a set of questionnaires administered by the researcher on face to face with the participants. The data collected was analyzed quantitatively and the findings represented using narrations, tables and figures. Multiple linear regressions models were used to describe the relationship of the observed firm’s competitive advantage and its perceived entrepreneurial orientation. The findings showed statistically significant difference in the influence of entrepreneurial orientation on competitive advantage among the mobile service providers in Kenya; t = 25.517, p< .001, and confidence interval 99% to conclude that there was evidence to support the claim that entrepreneurial orientation among mobile service providers in Kenya influenced their competitive advantage.
Keywords: Competitive advantage, entrepreneurial orientation, innovativeness, risk-taking, pro-activeness.
Title: Influence of Entrepreneurial Orientation on Competitive Advantage among Mobile Service Providers in Kenya
Author: Geoffrey Gitau, Elegwa Mukulu, John Kihoro
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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