Abstract: Explaining and often predicting organizational performance is a primary research objective in the field of strategic management that need to be addressed because performance improvement is at the heart of strategic management. The study conceptualized a relationship between firm characteristics and performance of law firms in Kenya. Firm characteristics have been posited to influence performance. However, there is observed lack of consensus with regard to this position, hence the need for more empirical explanation. The study was guided by resource based theory, the institutional theory and industrial organizational theory. Through a cross-sectional descriptive survey, data was obtained using a semi-structured questionnaire. The questionnaire was administered to a sample of 379 law firms spread across the country out of which 368 were filled and returned, representing a response rate of 97.09 percent. Hypotheses were tested using both simple and multivariate regression analysis. The findings show that overall, firm characteristics have a statistically significant influence on performance of law firms in Kenya. Managers will use the findings of this study to monitor the crucial performance drivers in their law firms with regard to firm characteristics. Based on the limitations of the study, areas for further research have been suggested. Future directions in other sectors like SMEs as well as large firms in sectors like the manufacturing sector using same conceptualization of variables. Further research has been suggested using a longitudinal survey in the context on same variables and performance indicators.
Keywords: Firm Characteristics, Performance, Law Firms, Law Society of Kenya.
Title: INFLUENCE OF FIRM CHARACTERISTICS ON PERFORMANCE OF LAW FIRMS IN KENYA
Author: Nyaberi, Justry P. Lumumba, Dr. Machuki Vincent N. PhD, Prof. Martin Ogutu, PhD, Prof. Njihia James Muranga, PhD.
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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