Abstract: The main objective of this study was to examine the influence of availability of ICT-based technology innovation on ICT innovation and creation of competitive advantage among commercial banks in Kenya. The target population for this study comprised of all 43 commercial banks in Kenya. The study targeted the Head of operations and IT, IT Managers, Customer service managers and Marketing managers as they are directly involved in the ICT innovations in the commercial banks and other services to customers, who also gave the insight to ICT innovation and creation of competitive advantage among the commercial banks. Structured questionnaire, secondary data analysis, interviews and observations were used as data collection tools to bring out the knowledge gaps. Illustrative and deductive data was instrumental in the analysis of data. These included frequency tables, percentiles, and means, Pearson product moment coefficient. The figures were coded then evaluated by means of Statistical Package for Social Sciences (SPSS). Results acquired formed the basis for interpretation, discussion, conclusion, and recommendations of this research project.
Keywords: Innovation, Information and Communications Technology, Competitive Advantage, Commercial Banks.
Title: INFLUENCE OF ICT-BASED TECHNOLOGY INNOVATIONS ON ICT INNOVATION AND THE CREATION OF COMPETITIVE ADVANTAGE AMONG COMMERCIAL BANKS IN KENYA
Author: Stephen Elvis Akilimali, Thomas Senaji
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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