Abstract: The fundamental goal of this inquiry was to determine the influence of non-Equity strategic partnerships on the operations of small and medium manufacturing firms in Kenya. The precise purpose of this research was to evaluate the impact of distribution agreements, outsourcing agreements, Licensing deals, and supply chain partnerships on MSMEs in the manufacturing sector in Kenya. This inquiry presumed a descriptive research design to articulate the association between the predictor variables and the dependent variable, and a selection of all the businesses wasmade. From a focus populace of 210 managers from 70 SMEs in Kariobangi Light Industries, the researcher picked a sample size of 187 managers to participate in the research as per the Krejcie and Morgan 1970 formula for calculating sample size. The inquiry used both first-hand and secondary data.The first-hand information was gathered using regulated inquiry forms. The researcher did data scrutiny using SPSS software, version 28, where the documents were amended, coded, and input into the software for analysis. The data was scrutinized for inferential and descriptive statistics where the researcher deduced measures of central tendency such asStandard deviationandmean. He used the Coefficient of determination and ANOVA to establish the study variable relationships. The researcher used tables and bar graphs to present the findings. Data results found out that Licensing Agreements, Distribution Agreements, Outsourcing agreements, and supply chain partnerships significantly and positively affect Manufacturing SMEs' performance in Kariobangi Light Industries, Kenya. The study recommends that Manufacturing SMEs in Kariobangi Light Industries embrace Licensing Agreements, Distribution Agreements, Outsourcing agreements, and Supply chain partnerships as they enhance the functioning of SMEs.
Keywords: Licensing agreements, Distribution Agreements, Outsourcing Agreements, Supply chain partnerships, Non-financial strategic Alliances.
Title: INFLUENCE OF NON-EQUITY STRATEGIC ALLIANCES ON PERFORMANCE OF MANUFACTURING SMALL AND MEDIUM ENTERPRISES IN KARIOBANGI LIGHT INDUSTRIES, KENYA
Author: Francis Mutiso, Jared Deya
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
Vol. 10, Issue 2, April 2022 - June 2022
Page No: 335-345
Research Publish Journals
Website: www.researchpublish.com
Published Date: 25-May-2022
