Abstract: Review of literature on the relationship between organizational culture traits and competitive advantage revealed the need for further research in this area focusing on the microfinance industry. This study aimed at investigating the influence of organizational culture traits on competitive advantage of microfinance banks in Kakamega County. The adaptability trait of organizational culture was adopted as the independent variable of the study while competitive advantage was the dependent variable. The study sought to test the null hypothesis which posited that cultural adaptability has no significant influence on competitive advantage of microfinance banks in Kakamega County. The target population of the study consisted of managers, supervisors and support staff in all branches of Kenya Women Finance Trust (KWFT) and SMEP microfinance banks within Kakamega County. The data for this study comprised primary data sourced from 76 employees of the microfinance banks using questionnaires. The findings showed that organizational culture traits have positive and significant influence on the competitive advantage of microfinance banks in Kakamega County thus rejecting the null hypothesis. The study recommended that microfinance banks should fully exploit organizational culture traits as drivers of competitive advantage in the industry.
Keywords: Organizational Culture Traits, Cultural Adaptability, Competitive Advantage.
Title: INFLUENCE OF ORGANIZATIONAL CULTURE TRAITS ON COMPETITIVE ADVANTAGE OF MICROFINANCE BANKS IN KAKAMEGA COUNTY
Author: Amusala Stephen Nambwaya, Dr. Clive Mukanzi
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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