Abstract: This study intended to establish the influence of planning on the performance of small and medium enterprises in rice growing societies in Kenya. The study adopted descriptive survey research design. The target population for this study was147 registered SMEs in Mwea Rice Cooperative Societies in Kirinyaga County. Simple random sampling was be used. A sample of 107 entrepreneurs was selected. The researcher used questionnaires as the primary data collection instrument. Data collected was coded, cleaned and processed by use of statistical package for social sciences (SPSS) version 21. The data was then analyzed using frequency distribution tables and percentages. Finally, multiple linear regression model was employed to establish the significance of the independent variables on the dependent variable. The study concluded that strategic planning practices like scanning and assessing the environment, formulating mission statement and objectives, monitoring and controlling the progress as well as allocating resources were adopted by the SMEs.
Keywords: Planning, Performance, Monitoring, Controlling.
Title: INFLUENCE OF PLANNING ON THE PERFORMANCE OF SMALL AND MEDIUM ENTERPRISES IN RICE GROWING SOCIETIES IN KENYA
Author: John Wambugu Kihonge, Samson Nyang’au Paul
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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