Abstract: This chapter highlights the background to the study that introduces the variable concepts, theoretical perspectives and their empirical aspects. It provides the dynamics of the study area to raise the issues leading to the problem of the study. The chapter then provides a succinct summary of the study problem as statement of the problem. That is followed by the purpose of the study, objectives, and research hypothesis, the justification of the study, scope, limitations, assumptions, and operational definition of terms.
Keywords: product selection strategies, financial performance.
Title: Influence of Product Selection Strategies on Financial Performance of Listed Commercial Banks in Kenya
Author: Priscilla K. Anuri, Dr. Shitseswa E. Ayub
International Journal of Management and Commerce Innovations
ISSN 2348-7585 (Online)
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