Abstract: The purpose of the study was to establish the Influence of reverse logistics on organization performance of multinational tea processing companies in Kericho, Kenya. The study has reviewed literature related to the study as well as Value Chain Model, RBV, System theory and Stakeholder’s theory. The study adopted descriptive survey research design whose target population consisted of 62 procurement officers, senior procurement officers and factory unit managers and their assistants from Uniliver tea, James Finlay and Williamson tea Kenya Limited firms in Kericho County. Closed ended questionnaires were used to collect relevant data and whereby the instruments used seven questionnaires for pilot-tested at Sotik tea selected Kenya Limited in Bomet County so as to ascertain its validity and reliability. Descriptive statistics analysis was given by data frequencies, percentages, means and standard deviations were used. In inferential statistics, multiple regression and ANOVA was used in order to test the relationship between the influence of supply chain practices and organizational performance.
Keywords: reverse logistics, organization performance.
Title: Influence of reverse logistics practices affects organization performance of multinational tea processing companies in Kericho, Kenya
Author: Janeth Chemutai, Wilfred Mbeche
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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