Abstract: Four-star hotels in Kenya face stiff competition from five-star hotels, three-star hotels, guest houses and serviced apartments. This has resulted to reduced financial performance as indicated by reduced revenues per available room, reduced length of stay, declining average occupancy rate, reduced profitability and high closure rate. The main objective of this study was to establish the influence of shared values as one of the elements in Higgins’s model on performance of four-star hotels in Nairobi City, Kenya. The theories informing the study included upper echelons theory, dynamic capabilities theory, resource-based theory and knowledge-based theory. The study used descriptive research design. The target population for this study was 67 four-star hotels in Nairobi County, Kenya. The study adopted census sampling technique since the population was small and manageable. A questionnaire was used to collect primary data. The questionnaire was administered to the operation managers of the hotels using the drop and pick method. The data for the study was analyzed using qualitative and quantitative means. The quantitative data collected was keyed in and analyzed through means, frequencies, percentages, correlation and regression statistics. The qualitative data was analyzed through thematic summary analysis. The presentation of the quantitative results was in form of tables and figures. The study established that shared values had a significant positive effect on four-star hotel’s occupancy rate (β = 0.211, p = 0.042), average revenue per room (β = 0.318, p = 0.012) and profitability (β = 0.320, p = 0.004). Based on the findings of the study, the study recommended that, though most of the hotels had value and mission statements, they rarely followed them. This hence requires management of the hotels to apply various approaches to enable all the hotels’ employees to internalize the mission and value statements.
Keywords: Shared Values, Performance, Higgins Model, and Four – Star Hotels.
Title: INFLUENCE OF SHARED VALUES AS A KEY ELEMENT OF HIGGINS MODEL ON PERFORMANCE OF FOUR-STAR HOTELS IN NAIROBI COUNTY, KENYA
Author: Mercyline Binyanya Mitaki, Paul Kariuki
International Journal of Social Science and Humanities Research
ISSN 2348-3156 (Print), ISSN 2348-3164 (online)
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